REVEAL LIVE: How First-Time Founders Launch Consumer Products in Just 90 Days
Using a Proven Step-By-Step System That Eliminates Guesswork, Costly Consultants, and Years of Trial and Error.
What You’ll Learn From This Live Training
1
The 12-Week Launch Sequence Most Founders Get Wrong
Most first-time founders waste significant time and capital because they execute in the wrong order. They hire a formulator first. Or jump into packaging. Or overproduce inventory.
In this session, you’ll see the step-by-step roadmap used to go from idea to shelf-ready FMCG brand in about 90 days — including entity setup, trademark protection, formulation strategy, manufacturing selection, pricing, retail positioning, and DTC launch.
Structure eliminates expensive mistakes.
2
How to Avoid Costly Beginner Mistakes
Eighty-five percent of consumer packaged goods fail in their first year — not because the idea was bad, but because the execution was disorganized.
You’ll learn how to:
Set up your corporation correctly from day one
Protect your trademark with a proper search
Get professional formulation without overpaying
Choose the right co-manufacturer (and avoid white-label traps)
Engineer margins before production
This is how serious founders build brands — not hobbies.
3
How to Structure Your Brand for Long-Term Value and Exit
Most founders never think about capital gains, R&D tax credits, or exit strategy until it’s too late.
You’ll discover:
How to structure your company strategically
How to prepare for retail and DTC simultaneously
How to build a scalable foundation that positions you for funding
How founders move from startup to nationwide sales
This isn’t theory. It’s built from launching over 1,000 consumer products.
Who This Webinar Is For?
This training is for aspiring FMCG/CPG founders who:
Have a clear product idea in food, beverage, supplements, beauty, or wellness
Have never launched a physical consumer product before
Are employed but want to build something of their own
Can commit 1–2 focused hours per week
Are serious about executing, not just “learning”
If you want to see your product on shelves…
If you want the confidence of knowing you built something real…
If you want the freedom that comes with owning a scalable brand…
This is for you.
Who This Webinar Is NOT For
This is not for:
Existing brands already selling in market
Founders looking for done-for-you manufacturing
Hobbyists or “idea collectors”
Anyone unwilling to commit consistent weekly action
The system is clear and proven — but it requires execution.
If you’re not ready to take action on your idea, this isn’t your room.
But if you are — this could be the turning point.
Meet Your Hosts: Sandro Piancone & Jorge Olson
Sandro Piancone and Jorge Olson are serial entrepreneurs with over 30 years of experience in Fast Moving Consumer Goods.
Together, they have helped launch more than 1,000 consumer products and have taken two companies public — one on the OTCBB and one on Nasdaq. They have worked alongside major brands and public figures including Snoop Dogg, Cheech & Chong, Rick Ross, Miller Beer, Thrifty Ice Cream, Rockstar Energy, and 5-Hour Energy.
Before creating one of the nation’s first FMCG incubators, they built and operated distribution companies in the U.S. and Mexico, distributing over 2,000 SKUs and opening multiple manufacturing facilities.
Early in their careers, they made every mistake in the book — hiring the wrong formulators, choosing the wrong co-manufacturers, producing too much inventory, and paying substantial capital gains that could have been minimized with proper early planning.
After exiting their last company in 2017, they shifted their focus to helping first-time founders avoid those same costly mistakes — and launch correctly the first time.
Jorge Olson is also the author of Build Your Beverage Empire, a well-known guide for entrepreneurs looking to launch and scale beverage brands.
Together, they bring deep operational experience and proven launch strategy to help first-time founders execute with clarity and confidence.
They believe entrepreneurs change the world — and that great products should be built with intention, structure, and confidence.
In this live training, they will show you exactly how.
What Happens After the Training?
You’ll see how to join the 12-Week “Launch Your Product in 90 Days” Incubator — a structured, guided program that combines:
Weekly step-by-step modules
Live group mentoring calls
A structured planner and assignments
Vendor introductions
Unlimited help-desk support
Instead of hiring 4–5 consultants, a lawyer, and a CPA separately — you’ll see how everything integrates into one organized launch system.
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